Rolex, Audemars Piguet, Breitling, Omega, Panerai, Other Brands

Seven Types of Watch Collectors

A watch collector is more than just someone who owns a few nice watches. While we at Lido Watch Club know all too well, the luring appeal a watch can have, not all people who like watches are watch collectors. And not all collectors are people who just like watches.

Through our vast research and experience, Lido Watch Club appreciates that collectors are not individuals that own something so that it can be used for a specific function. A collector has a commitment to that type of object, and a passion for the unique qualities and history that comes with each and every find. The value that they find with each piece, or with each purchase, is the defining characteristic behind what constitutes a watch collector.

There are those who collect watches because they are interested in more than just having something that looks nice on their wrist to tell them the time. They are looking for items that offer something different and unusual; a piece of artistry that is rare and those that may not even be considered functional in today’s world.

The 7 Types Are...

A broad or horizontal watch collector will make his purchase based on finding an item that pleases him. The thought process behind the buy is limited, and he does not restrict himself in very many ways. Horizontal collectors are open to purchasing a Rolex Daytona from any timeline and in any style, regardless of price, just because he likes the look and feel of the item.

A collector that spends a great deal of time or money mulling over every detail of the prospective purchase is considered a vertical collector. These collectors are often loyal to one or two brands, and are more interested in the design and development of the pieces as they compare to one another over time, rather than how they compare to other competitive brands of men’s watches.

As an example, let us consider that a man is interested in collecting only Patek Philippe watches. He adores the fact that this watchmaker is one of the oldest watchmakers in the world. While the different styles and details between each timepiece is important, his interest is mainly in collecting as many vintage and modern day watches as he can, but only those that have been made by Patek Philippe. This would be a vertical collector.Furthermore, a man does not need to own hundreds of Rolex Submariner men’s watches from the past several decades to be constituted as a collector.

He could be interested in buying as many of these types of watches just because they are considered high-end luxury brands that retain their investment value over time. These collectors are called trophy asset collectors since their interest is piqued by purchasing only the luxury brands, and often they are focused on the top items in that brand. For instance, it is not enough to have the latest Rolex on the market. It has to be the latest, as well as the top of the line version of that Rolex in order to be valuable enough to add to his personal collection.

Other types of collectors are typically motivated more by the value of the actual timepiece. Their primary focus is to find the monetary value of the piece. A strategic collector confines himself to a specific budget and is commonly devoted to a specific brand or two. However, he is not interested in only purchasing the latest and greatest. He is often more motivated by finding the model that will complete his set, rather than the specific details of each timepiece.

Collectors looking at watches as an investment will not shop brands that are considered the hottest brands right now. They tend to purchase pieces by brands that are a bit less coveted by the masses. This investor collector is trying to find the diamonds in the rough, in the hopes that he will be able to sell his watches for a profit at a later date or build his alternative assets’ investments and build generational wealth.

Dealer collectors are pretty similar, with the main difference being that dealer collectors will not often hang on to their inventory for long. They are often looking for a much quicker turnover than an investor collector.

Finally, we have the accidental collector; which is one who probably started his watch collection by receiving one as a gift and liked what he saw. He then purchases another watch for a special occasion later on in his life, and begins to enjoy the prospect of sourcing other timepieces, buying, collecting, and trading up to continue to enjoy timepieces on a regular basis.

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